The 3 Most Important Ideas from The 10X Rule by Grant Cardone

Recently I read this great book by Grant Cardone. To help myself and others to actually use the content I write down the three ideas that stood out the most for me. Here they are:


10X Goals and 10X Action

For some reason we humans underestimate the actions required to achieve a goal. It always takes longer and there are always more problems and obstacles than expected. In software development this is true for sure.

So what happens if you set a normal goal? You underestimate the actions required, you take some action and run into more trouble than you thought and you fall short of the goal. But it wasn’t a giant goal, it was just a normal one! The normal goal did not motivate you to take massive action.

That is why the 10X rule says that you should set goals for yourself that are 10 times bigger than what you would normally and you need to take 10 times the action that you originally thought you would need to achieve your goals.

The giant goal is supposed to motivate you to take massive action!


Fear tells you where to go and when

Fear is like a fire. Time is like oxygen. If you add oxygen to a fire it will burn stronger, if you remove the oxygen the fire extinguishes. Fear behaves very similar. If you fear and then wait and think about the fear will grow. If you act fast the fear loses its power over you. The fear does not need to go away. Fear is not a signal to stop. It is the signal to act.

Grant Cardone has this great saying that you should commit first and figure out the rest later. You should commit 100% first without knowing all the details. While working on it and taking massive action your creativity will kick in and help you in ways you didn’t think possible before.

Fear is an indicator in which direction to go and when to go.



Success is important. You must never reduce success in your mind or in a conversation to something that does not matter. Anyone who minimizes the importance of success to your future has given up on his own chances of accomplishment. Success is vital!

Success must be approached from an ethical viewpoint. Success is your duty 615-544-9656 , obligation and responsibility! No one else is responsible for your success. You are! Success doesn’t happen to you, it happens because of you.

No one needs to fail if someone succeeds. Success is not a scarce resource. Success can be created without limit. There is no shortage of success.

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